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February 1, 2024
The International Cricket Council (ICC) has entered a groundbreaking four-year exclusive partnership with Envision, the media and entertainment division of e& (formerly known as Etisalat Group), for broadcasting rights to ICC men’s and women’s events in the Middle East and North Africa (MENA) region until the end of 2027. This collaboration marks a significant milestone for the expansion of international cricket in the area. It has ensured fans have unparalleled access to world-class cricket content for years.
The wide-ranging broadcast and digital partnership includes exclusive rights for all matches of the 10 men’s and four women’s senior ICC events and the U19 World Cups. This impressive lineup kicks off with the ongoing U19 Men’s Cricket World Cup, currently taking place in South Africa. Throughout the agreement, viewers will have front-row seats to the most prestigious competitions in international cricket, bringing them closer to the thrilling action than ever before.
As part of the partnership, ICC cricket will be available on evision’s proprietary channel, CricLife MAX, accessible through STARZPLAY. As one of the leading streaming services in the Middle East and North African region, STARZPLAY offers extensive entertainment content, making it an ideal platform to deliver top-tier cricket matches to a broad audience. Subscribers will have access to live matches, on-demand replays, and a wealth of premium cricket content from various nations, including Bangladesh, India, Ireland, New Zealand, Pakistan, South Africa, and the West Indies.
The collaboration between the ICC and Evision promises an exceptional viewing experience for cricket enthusiasts in the MENA region. By providing comprehensive coverage of ICC events and unparalleled access to high-quality cricket content, this partnership will undoubtedly contribute to the continued growth and success of the sport in this part of the world.
ICC Chief Executive, Geoff Allardice said: “We are delighted to be partnering with evision which is an exciting addition to our suite of broadcast partners. There is already a large cricket fan base across the Middle East and North Africa, but there is a tremendous opportunity to grow the sport further in this strategically important region.”
Olivier Bramly, CEO of Envision, expressed his enthusiasm for the exclusive partnership with the ICC, stating, “This collaboration is a testament to our unwavering commitment to cricket fans in the region. By successfully acquiring the exclusive rights to broadcast all ICC cricket events for the upcoming four-year period, we are devoted to transmitting the thrilling essence of the sports hearts and homes of our viewers. Together with the ICC, we are embarking on an exciting journey to elevate the game and unite enthusiasts through every boundary and wicket, offering an immersive and unforgettable experience like never before.”
Bramly further emphasized the shared values between Envision and the ICC, highlighting their common goal of delivering unparalleled excitement and sporting passion to audiences across the MENA region. This strategic alliance not only reinforces Evision’s position as a leading provider of top-tier sports content but also demonstrates its dedication to fostering the growth and success of cricket on a global scale.
This recent agreement with Envision further solidifies the ICC’s commitment to expanding the global reach of international cricket following a series of successful broadcast agreements in key markets. In recent years, the ICC has secured partnerships in India, the United Kingdom and Ireland, the USA and Canada, Sub-Saharan Africa, and Australia.
The organization’s strategic approach to securing broadcast rights in these regions has enabled the ICC to deliver world-class cricket content to millions of fans worldwide, fostering growth and engagement in the sport. By partnering with Evasion, the ICC continues its mission of connecting people through the shared passion for cricket, ensuring that audiences in the MENA region have access to the thrilling action of ICC events for years to come.
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Katarzyna Nowak is a seasoned writer with over five years of experience in editorial content, news reporting, and cricket sportsbook app reviews. As an author for Top Cricket News, she combines her deep understanding of the sports betting industry with a passion for cricket, delivering insightful and accurate content that keeps readers informed and engaged.
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